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	A Bradbury brand maximizes your marketing efforts		Naturally, we're sisters.  And we want to share with you a Bradbury brand that reflects your core traits, maximizes your marketing efforts, leverages your assets, and communicates your key benefits. All that, plus it's yours for keeps. Also worth sharing is this info from "The Brand Report Card", Harvard Business Review, Jan-Feb 2000. Why does a brand excel? Because a company knows its customers and what they really want. A successful brand reflects the tangible and intangible reasons why customers buy your products/services.				Because it stays relevant. A successful brand represents a company's core strengths, and is leading edge while allowing for future flexibility to fit the times. Because it is well positioned. A successful brand announces similarities to and differences from competitors. Because it is consistent. A successful brand carries a consistent, positive, reliable message about a company and its products/services. Because it is easily identifiable. A successful brand is one that can be adapted and applied to all product and service lines. Because it is recognized as a marketing tool. Used on all marketing elements, (logos, packaging, signage, websites), a successful brand builds equity by enhancing and reinforcing consumer awareness of a company and its products.		Because it is compatible with a company and its products. A successful brand is understood by its company, promotes company pride and confidence and does not conflict with key values. Because it is given support. A successful brand requires long-term support to ensure time for consumers to become aware of and connect with its favorable associations. Because it is monitored. A successful brand is subjected to regular audits to guarantee its relevancy over time, over products and over customers. Click here to see what all the fuss is about...